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Sony President Still Not Ruling Out PS3 Price-Cut

SONY may cut the price of the PlayStation 3 which is facing fierce competition from Nintendo's Wii, the president of the electronics giant has indicated.

Sony "does not rule out the possibility of lowering the price'' of the PS3, Sony president Ryoji Chubachi told the daily Yomiuri Shimbun.

He said the company would make a full assessment of the competitive situation in the home video game market.

Sony slashed the price of the PS3 by 20 per cent in Japan ahead of its launch there last November as it prepared for a fierce fight against cheaper games consoles from rivals Microsoft and Nintendo.

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FreeMonk3519d ago

A price cut at the same time as the release of Heavenly Sword or Lair could put a little dent into Microsoft's and Nintendo's sales, but I'm sure you'll hear a statement from someone at Sony saying that the statement if false, EVEN though it came from the PRESIDENT of Sony!

It's happened once before!

eLiNeS3519d ago (Edited 3519d ago )

when they come out with the PofS 3 a year later than the Xbox 360 and talk about price cuts first.

Master Chief "lololololllolollloollloo llol"

If SONY does do a price drop, you know Microsoft would also have a price drop on the 360 making SONY really hurt. This should be interesting.

BlackIceJoe3519d ago

I think this would help. But only for a second. If I am not mistaken Sony is losing lots of money on the PS3. I believe it costs at least 800 and it is selling for 600. So then Sony will lose even more money. I also see the other game companies then do the same. The Wii could lower in price and still make profit and the 360 has been out for some time too. So that system could do with a pricecut too. So at the end of the day Sony has to think is smart to lower the price or not.

Vojkan3519d ago

Dude they were loosing 200 bucks on each console 8 months ago, do you really believe in the BS talk that still it the same? Hell no! But they are hiding this details from us so.

kewlkat0073519d ago

" Sony slashed the price of the PS3 by 20 per cent in Japan ahead of its launch there last November as it prepared for a fierce fight against cheaper games consoles from rivals Microsoft and Nintendo."

-Japan already had a much CHEAPER console than the world, I hope they are not complaining about the price, for why SONY wold wanna cut the price in the first place.

"SONY may cut the price of the PlayStation 3 which is facing fierce competition from Nintendo's Wii, the president of the electronics giant has indicated.
"
-then again this appears like they are only worried about the Nintendo wii. So it must be, they are more worried about their back-yard sales, rather then worldwide. I think people in the States and Europe have more to complain about when it comes to price.

SO I wonder if Japan would get another price reduction, then the States, then Europe...

FadedDRFT3519d ago

Maybe your right, We need a price cut in europe, alot of pissed off people

TruthHurts3519d ago

its great.
at the right time a price cut will only increase software sales (where they make most of their $$$)

dont downplay this.

Nicosia3519d ago

The thing that bothers me is that people say ''The will cut the price when the games arrive''. Now lets think logic here: Let's say FF13 gets high revieuws, fans will be pleased and price will not be a problem. They want to play the game, why the hell would sony cut down the price.

just my 2 cents.

TruthHurts3519d ago

because you buying a system to them is a one time loss.
but selling games to you is a multiple times gain.

i`ve had at least 50-100 games for the ps2 and only bought 1 ps2.
thats why.

Nicosia3519d ago

I agree totally. But my post already states, the games will make the diffrence for both sides.

BIadestarX3519d ago

I agree with you on that... when final fantasy comes out I will pay the $600 anyways... even for Metal gear.

Now the real question is how long can they continue to wait until the 360 or the wii would be unreachable. By the time final fantasy comes out... what will be the PS3 installbase compare to the wii or the 360?
What if Halo3 and other games help move 5Mil consoles from here to when Final fantasy comes out.... and Final fantasy help sell 5mils too?
How about the fact that the wii may have a lead of 15 Mil by the time these AAA PS3 games come out. Remember the console with the most consoles in the market will always get love from developers and the one with the most developers love continues to get more games... domino effect... Sony needs to start moving consoles now... and waiting 1 year to do so may not be an option. That's why price reduction may be the only option. obviously... it may blow on their face if microsoft or nintendo also drop their prices... then.. sony would just be losing more money. Everyone can feel that microsoft is just waiting for Sony to drop their price so they can do the same.

Nicosia3519d ago

@bladestar

thats a good point, didn't realy think about that.

TruthHurts3519d ago (Edited 3519d ago )

but, ps3 has alot of games coming out between now a then starting in JULY their game flow isn`t going to be like it is now, which will pick it up. Plus the B/C, people(like me) love my ps2 games (all of them work) and lots of people own thos already which WILL sell ps3s, maybe not all of them but lots. PS will gain alot of momentum this fall, it won`t catch the 360 yet, but it WILL sell better than it has.

then FF13 will come out.
and i think the price will drop.

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