"I'm not saying it's going to happen tomorrow, but in the way that Activision sort of alternates sequels of Modern Warfare and Call of Duty and owns the leadership position in FPS [first-person-shooter], between Medal of Honor and Battlefield, I want it back," EA boss John Riccitiello said in a morning interview in New York. "And we're going to get there with innovation and quality."
EA's Medal Of Honor used to be the leading brand in military first-person shooters. Activision's rival brand, Call of Duty surpassed it and has now spawned a Modern Warfare 2 that sold nearly five million copies in its first day of release.
It's no wonder Riccitiello wants to turn that around. He thinks his franchises can get there.