Forewarning: This piece of insanity includes nudity, some guy tossing off in a sock, and other bits of mind-altering fun....
practice of mine to comment first on my own submission, but this video was pretty fun to watch imho. Maybe the 24 Coronas (cervesas mas finas) my buddies and I just killed tonight didn't hurt either.lol But, from an artistic standpoint, yeah:
--"The Best PS3 Commercial Ever"--
Past ads were just as weird, if not more so....with David Lynch directing the PS2 ads!!!
You have to remember they are part of a bigger picture....a bigger campaign. What these ads do for Europe is create intrigue, and then an emotion or feeling - often "WTF!". This emotion is then stapled onto the "This is Living" tag, which is then attached to "Playstation 3" by the end of the ad. SUCCESS - once this is subconsciously done, whenever a person sees the "This is Living" or "PS3" they will get that same feeling.
So these ads are there to compliment the other ads, the ads which have games in them.
The David Lynch commercials were the best Sony Ad's ever.
Heh, I still have them all saved on my other computer. Gotta watch them every once in a while.
I seen this and couldn't stop laughing at it's weirdness.
hmmm ya know theres always that weird kid you remember from you school, maybe thats how Sony are trying to advertise the PS3 as you always seem to remember the weird kid, and well all the PS3 trailers etc have been pretty darn weird!
Yeah it makes you wonder what the hell did any of that have to do with gaming what so ever. Deep you make sense in saying thats it's part of a bigger story, but weirdness like that is just plain confusing. Funny, but confusing.
just show people having fun playing the game you want to sell or a selection of the best games to sell the system.
I think the ads are showing different forms of living, and what living is for different people. PS3 is one form of living. Like all the people in the advert are having fun (Living) and at the end it says playstation 3 and then the guy says "This is Living". So the ps3 is a form and a way of living (having fun) and these people in the ad show other ways. If you get what im saying.
I don't know about you lot but that to me is not living, yeah if my life sucked that bad I would want a PS3 or anything to relieve it actually.
I like the PS3 but that ad is just terrible.
Consumers don't want to know what living is, all of them pretty much know what living is. They want to see a PS3 and what it's able to do. Sure this commercial can be considered art but the PS3 doesn't need art, it needs people to buy it.
And why would I want to watch some guy tossing off in a sock and how does that make me want to buy a PS3? If anything it makes me want to get another gun just to make sure i have enough firepower to fend off all these sickos. Slaughtering goats and now this, you know I really dont want anything to do with Sony at this point.
And to a soccer game no less. Creepy. Real creepy.
Its to make you remember the advert because its so weird and hardly make sense. Next time someone brings it up in 5 years you'll remember its was for Playstation 3.
Quizno's commercials... distrubing, weird, but you end up watching the whole damn thing.
ps3 continues to sink
Like I said once before, this commercial is rather clear actually. It requires just a little imagination. PS3 is the water, they all drink water and then free their "real-selves", PES, shooters, Singstar, swordfight...variety of games. We all are weirdos/sickos as you put it, when we play games. We jump into different realities and live the fantasy. That is our living. (actors are weirdos, opera singers, scientists, everyone adult with a passion is a weirdo!) Most of you totaly misunderstood the commercial. I just hope you're kids, and not stupid, since this commercial is clearly for adults and requires a certain amount of living experience to be understood. If you feel uncomfortable seeing these weird characters, you're either a teenage kid or you're not quite settled with yourself in the first place.
Oh and when they gather around the pool of water (ps3) in the end, haha, great, I guess it represents a PSN where all those different weird characters (gamers of different game genres) come together.
And about that soccer guy. Me and my friends often compared our experience of playing PES together to sex. Four of us get together at my place often to play. And it's so much excitement that it's really amazing. Now, when we want to play, we just ask: "Are we having sex tonight? :D" haha, we laughed at that guy jerking off to a soccer game, we couldn't believe that the director of this commercial actually made the same comparison as we felt, and was bold enough to show it. For me, this commercial is a bullseye! (not bullsh*t :) Intelligent, artistic, adult, familiar!
Wow. I stopped watching after the first minute.
...desperately defending this sh1t, and trying to make sense out of it.
MS's message to gamers: Grab your favorite 360 game, and Jump In.
Sony's message to gamers: Um... continue playing with yourselves and watch some porn (trust us, This is Living).... while we figure out what the [email protected]
Ultimately, there's going to be several ways to interpret this ad. To me, it makes quite a bit of sense. The big point of the ad is this, no matter what you want, or who you want to be, you can be that with the PS3 in a virtual reality. You can be a commando in the amazon, you can be that star soccer player, you can be that cool cat with money and women, you can be a ninja, you can be a popstar etc.
The ad in a very oblique way builds a set of characters with very very different passions. They all want to be somebody else. (Even the concierge was in someway wanting to be someone else, a voyeur in this case). They are marketing the PS3 as a tool of escapism. Period. That's what "This is living." really seems to mean from this context. You're not living as you, per se, but as somebody else, your alter ego. The extreme personalities are just a way to show you that these people have extreme alter egos. They WANT to be someone else.
So, that's my take on the ad. Very quirky, but it does make sense. (to me).
UberWLeiss, I think when the concierge took the water from the girl, and drank it, he wasn't "drinking the kool-aid" so to speak, but probably checking to see if it was water, or alcohol. Just kind of a humor moment. (Vodka check.)
Just to sum it up. Extreme alter egos, PS3 is escapism, and "This is Living" means, this is living as your other personality.
but clearly there is something in the water. :) I think that water represents PS3. If you watch carefully, you see that there is an emphasis on pipes and they all drink that water before they become their alter-ego. And the pool scene at the end...
Also the concierge becomes a dancer after he drinks it.
Anyway, I'm glad that there's more people that like to play with their brain. You and me must be some kind of sickos :D
watched the entire ad is just as weird as the ed itself
If anyone read the interview with the director of these ads in OPM, he says the ads arent made to advertise the games or even the console its to further make awareness and avdertise the Playstation brand. Playstation ads have always been weired and never really linked to the console its just this is a weired one people dont like.
how people just live.. =)
and have dreams. :)
ps3 making dreams come true. =]
N4G is a community of gamers posting and discussing the latest game news. It’s part of NewsBoiler, a network of social news sites covering today’s pop culture.