Offerpal Media is launching a new rewards program for gamers to earn virtual currency in games by shopping at online brand-name retailers.
The Offerpal Shopping program rewards gamers with virtual currency, which can be used to buy loot in games, for every dollar they spend at hundreds of online retailers. The Fremont, Calif.-based company provides alternative ways to finance virtual goods purchase through special ads known as offers.
The categories where gamers can earn currency points are in clothing and accessories, electronics, entertainment, food, furniture, gifts, services, software, sports, travel and more. Shoppers are typically reimbursed the equivalent of 5 percent to 10 percent of their purchase in virtual currency, but some reimbursements can be up to 30 percent.