Electronic Arts Inc. has announced the continued record-setting sales pace for FIFA 10 as well as the development of FIFA 10 Ultimate Team, a game mode expansion and new way of playing FIFA 10 on the PlayStation 3 and Xbox 360. Based on internal sales projections, FIFA 10 has sold through more than 4.5 million units worldwide since launch, a 26 percent increase over FIFA 09 in the same period a year ago (eight weeks in Europe and five weeks in North America).