Nintendo believes it can draw new gamers to the Zelda series for the first time with upcoming DS release Spirit Tracks.
The game, which hit shelves on December 11th, is being backed by Nintendo with a wide-scale TV campaign – as the firm aims to capture 'occasional gamers' who have previously picked up Brain Training and Professor Layton.
"This is certainly a Zelda title that can be expanded out to a broader audience," product manager Roger Langford (pictured) told MCV.