Activision targets families this Xmas

Publishing giant showcases major family releases across UK's key shopping centres.

Activision Blizzard is currently touring Britain's hottest retail locations to raise awareness of its family-orientated Christmas line-up.

The publisher has been showcasing titles such as DJ Hero and Tony Hawk: Ride to a wider audience at major shopping centres every weekend since October 31st.

"The Activision Nationwide Shopping Tour aims to offer consumers the opportunity to trial some of our key family-focused titles in the run-up to Christmas," said trade marketing manager Keith Cox.

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