Michael French looks at how and why Disney is using video games – not films, comics or TV – to revamp the world's most famous rodent and re-introduce the world to Mickey Mouse…
There's no shortage of iconic video games characters. Mario, Sonic, Lara, Master Chief; as an interactive medium, games easily create empowering heroes.
TV and film IP have had less success in capturing that same spirit.
Only in rarer instances have the likes of James Bond, Batman or Ben 10 crossed the divide from merchandise cash-in to fully-fledged game star.