GI.Biz Interview: World in Motion

Lightning Fish Games was set up in June last year and announced its first game at the beginning of 2009 - NewU Fitness First Personal Trainer for the Wii, which will also be released by Ubisoft in the US as My Fitness Coach 2.

Now working on new products, and with plans to move onto Xbox 360 and PlayStation 3, here Simon Prytherch, the company's CEO, talks about the state of the Wii market, the impact that Natal and Sony's motion controller can have and what the UK should be focusing on in terms of its place in the global industry.

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