"We suspect it's very difficult to work in game advertising. Videogames are a scary new artistic medium, and as such, not everyone knows how to market them – even to their target demographic. More than with anything else, videogame ad-makers love to target their audience with sex and sexy imagery, but that's nothing surprising – advertisers have been using gender dynamics to sell products on TV since the Folgers coffee days.
Still, as games branch out and begin to reach a wider audience, advertisers are relying on more and more out-there PR stunts to get their product noticed. Where is this marketing madness heading? Well, we certainly don't have the answers here. What we do have is a collection of game ads that veered way off course in trying to appeal to their target demographic, and instead came off as 30- to 40-second chunks of ridiculous, outrageous sexism."