Peter Dille, Senior Vice President of Marketing & PlayStation Network, writes:
"Hi everyone. I hope you're all well recovered from a tryptophan-induced holiday and are getting ready for some exciting shopping ahead (this is of course, if you haven't already taken advantage of our great Black Friday promotions).
It's been a lot of fun rolling out the many creative executions of our "Dear PlayStation" ad campaign over the last few weeks. Kevin Butler has garnered legions of fans as he demonstrates how the PS3 "Only Does Everything" in his very unique style. In fact, even our friends and partners at Best Buy have been impressed. So much so, they approached us about a unique collaboration featuring Best Buy's "blue shirt" campaign in which actual Best Buy employees solve customer needs. Of course, we loved the idea."