Strain: Free-to-play equals not-for-fun

Developers working on free-to-play projects are too preoccupied with in-game revenue opportunities and don't have time to focus on making games fun.

That's the opinion of Jeff Strain, the decorated MMO veteran at the helm of startup studio Undead Labs.

"There are a lot of free-to-play games on the market. That's kind of the new trend, but nothing is really free," says Strain in the second half of his interview with Develop.

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