Despite broadening audiences and casual platforms, core games remain the best investment for video game publishers, says Cowen Group analyst Doug Creutz -- who says "the Wii bubble could be deflating."
Revealing the results of a broad fall-holiday survey, Creutz says Wii owners are buying fewer games now than they did a year ago -- while Xbox 360 and PlayStation 3 plan to buy more.
On the other hand, Creutz says, the PlayStation 3 looks poised for a strong holiday -- 21 percent of survey respondents who don't currently own one plan to buy one this season.
That's slightly below the Wii's 26 percent intent figure, but nearly double the Xbox 360's 12 percent purchase intent, according to Cowen's survey. And Sony's long-held faith in brand loyalty may finally bear fruit: the data also shows that 32 percent of PlayStation 2 owners who haven't yet bought a current generation plan to buy a PS3, versus 19 percent for the Wii and just 9 percent for the Xbox 360.