As developers start to vote with their feet over the Apple App store, the fruit themed peddler of gizmos has taken the unprecedented step of talking to the media to justify its pathological need to control the operation. Apple senior vice president for worldwide product marketing Phil Schiller sat down with BusinessWeek for his first-ever major interview on the App Store's standards process.
Schiller claimed that Apple's review protocol is comparable to any other retailer desiring to make certain the products on its shelves function as advertised. He said Apple reviewed the applications to make sure they work as the customers expect them to work when they download them. This means that the App store is a place that people can trust