EA's attempt to make Need for Speed more relevant than ever.
The Need for Speed series is one of the most successful in Electronic Arts' stable, behind unstoppable forces like Madden and The Sims. With four games released in four years, no one is more aware of the potential for franchise fatigue than the team at Electronic Arts Black Box in Vancouver. Rather than unleash yet another neon-lit street racing variant, senior producer Mike Mann and his team have set about redefining the game, and pointing it in a completely new direction. The result? "It's all about authentic street racing," Mann declares. "The Fast and the Furious vibe is dated, and the culture has matured. ProStreet is a reflection of that."