Having worked on a multitude of MMO titles for over a decade, industry veteran Jeff Strain wants to transform the genre he helped build.
His vow is not mere rhetoric. Strain's new studio – Undead Labs – is working on a project that defies some of the principal conventions of MMO game development.
Undead's debut project will not be released on PC. It won't be released in Asia. And it won't take the safety shots of swords and sorcery.
Jeff Strain's next project will be a zombie-filled MMO, or, as he wants to call it, a MMOZ.
In the first half of Develop's extensive interview, Strain discusses the evolution of the genre, and why developers are reluctant to move to consoles.