Ex-Blizzard, NCsoft veteran aims to transform MMOz

Jeff Strain – the decorated MMO veteran who helped build franchises such as Guild Wars, StarCraft, Diablo and World of Warcraft – has opened a new studio with the intent to make a huge difference to the MMO genre.

Having left NCsoft last year, Strain has been busy assembling a new development studio out in Seattle.

Undead Labs, as the outfit is called, is aiming to introduce a spin-off genre in the world of MMOs – by adding in zombies.

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