As much as Microsoft's Ray Ozzie would like to disagree, it isn't all about the hardware. What users interact with in the mobile marketplace and even to some extent the traditional desktop based marketplace, it's all about the apps, 3rd party integration, and being connected to anything and everything.
After quarter after quarter of disappointing losses and bleeding money, Sony has announced at a management strategy meeting in Tokyo that they are going to try their own hand at this whole online market thing. At the conference, this online hub was referred to as the "Sony Online Service".
The items for sale will mimic Apple's App Store in that books, games, and music will be up for grabs. Another copy of the App Store isn't want anyone wants however, nor would they care about it. To set itself apart, Sony is looking to also allow users to upload personal content such as pictures and videos to their online profiles. It's kind of like a revamped, souped up Playstation Network with a social networking flare thrown in and a dash of Playstation Home. Will it work….?