Top
30°

How TV in Japan goes ad potty

About three years ago adverts for games were still just a small niche area of ITV, Channel 4, and Five's commercial breaks. Here in Japan, though, game ads seem only to be outnumbered by promos for beer and Tampax. Depending on the time of day and the programme being broadcast, adverts for games can appear as often as every second commercial: frightening frequency.

Read Full Story >>
news.spong.com
The story is too old to be commented.