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Industry Insights: How to Build a Rock Star PR Team In A Period of Recovery

It seems that when the ax falls in a down economy, the PR team is always under the blade. Agency budgets are cut, and internally companies often look to the PR department first when considering layoffs. So how do PR people increase their value, and in turn their security? How do marketing managers select an agency that will provide ultimate results for the best value? Read on for strategies that work…

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