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IGN: The Everlasting Appeal of Mario

After 25 years of bushy mustaches, flying turtles, and mushrooms that make you bigger, a new face of Nintendo was emerging. It was the utopian tinkling of the Wii with its crayon-colored Mii's and a controller that made gameplay literal. After decades of defining new paradigms of play, Mario had become an anachronism. He could still be a juggernaut at retail, but the frequency and creative impact of Mario's appearances were diminishing.

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