However you feel about it, there's no denying the casual market is profitable. After all, what are the odds your granny has even had a tentative go on Modern Warfare? While Nintendo may be sitting pretty atop mountains of cash, not everyone is happy about it and as a self-proclaimed hardcore gamer I'll admit to approaching Live Arcade's Encleverment Experiment with trepidation and a good deal of scepticism. True enough my first few hours were spent alone in a bored stupor, pausing only to roll my eyes at the mundane and unenthused voice acting. After adding a few friends into the mix, however the experience became considerably more enjoyable.