DualShockers writes: A couple months ago, if you participated in the beta events for Microsoft's new game show on Xbox Live - 1 vs. 100 - you might have noticed ads from Sprint during pseudo-commercial breaks between rounds. It interested me a bit, but I was quickly over it. So, they're getting a little ad revenue from one ad spot, what's the harm in that? Fast forward to today. The New York Post has a piece on Microsoft's intention to partner with the Nielsen ratings to start tracking their Xbox Live "viewership" in a similar manner to which television programs determine their ratings.