Eurogamer: One day some brave developer is going to include a competitive multiplayer element in its game without using the word "Deathmatch". While running around and shooting strangers may be fun (in a strictly virtual sense, right kids?) it's a gaming trope that has long since slid into hopeless cliché. The margarita pizza of online gaming, it's something you consume almost without thinking - we multiplay, therefore we deathmatch.