Borderlands Is Best Selling New IP in 2009, says Gearbox

The folks at Gearbox Software today declared their new game Borderlands the "fastest-selling original property video game launch of 2009." The Xbox 360 version sold through 418,000 units, placing it third on the all-SKU NPD top 10 chart for October. "In spite of launching towards the end of the month and competing against the first full month of sales of the latest Halo sequel [ODST], Borderlands dominated the Xbox 360 for October taking the #1 best seller position for the platform," the company stated.

Gearbox also pointed out that if you combine the total October sales of the game (545,000 units) across its Xbox 360, PlayStation 3 and Windows PC SKUs, the sales data would place Borderlands above Uncharted 2: Among Thieves and Wii Fit Plus, which took first and second place, respectively during October.