All three next-generation home consoles are performing well at retailer HMV, with the PlayStation 3, Wii and Xbox 360 contributing to healthy sales at the start of the traditionally quiet summer months.
The PS3 is said to be exceeding sales targets, although the retailer expects a performance boost when Sony opts to lower the price.
Nintendo's Wii is still one of the hottest items in stores, and HMV has praised the format holder for good management during the well-publicised supply shortages.
And the Xbox 360 isn't stuttering despite having been on the market for 18 months now - with Ellis confident in Microsoft's pricing policies.
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