U.K. games industry journal, MCV, reports that Sony's European director of corporate communications Nick Sharples has snapped back at analyst demands for PS3 price cuts.
In case you've not caught up with the latest analyst attack, Bank of America analyst, Michael L. Savner, stated that, "Despite growing anticipation that a $100 price cut for the PS3 is imminent this summer or early fall."
This had been preceded by that master of analysis, Wedbush Morgan's Michael Pachter, who told the world last month, "It is possible that Sony's cost of production for the PS3 has declined to the point that the company may consider a hardware price cut some time this summer, and we may see a price cut for the PS2 before the holidays."
Sharples told MCV, "I'm not aware of any cut in production. We have our forecast for the year for PS3 of ten million and that still stands. Of course, production is adjusted according to stock levels and requirements of different territories. The normal seasonal uplift towards the peak season will happen, but that's completely normal.
"There's absolutely nothing that you can read from that. The idea of price certainly doesn't follow on to any adjustment in production. Analysts may wish to think so, but there's no basis of fact in any of it."