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Submitted by marison 1719d ago | article

Fortune: How Wii Won

Fortune's Jeffrey M. O'Brien explains how Nintendo's new game machine won over the world - and beat the pants off Sony and Microsoft.

"While game consoles typically attract youngish males with an antisocial streak, the Wii is bringing people of all demographics together: in nursing homes, for Wii bowling leagues, on cruise ships, at coed (!) Wii-themed parties and, of course, in lines - as hordes of consumers clamor to buy the impossible-to-find $250 machine. Nintendo is churning out over a million units a month and still can't meet demand." (Industry, Wii)

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