The Press' Double Standard for Violence in Media

Last week, a now infamous video of controversial Modern Warfare 2 footage was leaked. It showed that it would be possible in a portion of the game to kill a number of unarmed civilians while you work undercover for an international terrorist. It has not been ascertained whether the video was 'officially' leaked by Infinity Ward or not, and to be honest, that is largely irrelevant. What is entirely relevant is the furor in the media along with the ensuing debate as to whether they should be including this kind of content in the first place. And even more importantly, how far do developers and publishers need to go to justify themselves to the mainstream media?