Epic Games VP Mark Rein called episodic gaming a "broken business," triggering outrage among some delegates during the Develop Conference in Brighton, England today. During his keynote, Rein also talked about the economics of next generation console development, offering useful tips to developers and pubs, and in an entertaining tirade, he tore into Intel, saying the chip maker "ruined the PC gaming business."
Regarding the hot topic of episodic, he said, "I've heard a lot of insane talk about episodic content. Very little of it makes any actual sense. It's a broken business."
He explained, "Customers are supposed to buy half a game for $20, then wait six months for an episode? When I put a game down, I want to try a new one. Episodic games that offer faster turnaround will inevitably be using a lot of recycled content, walking through the same environments and shooting the same enemies with the same weapons."