Analyst: CoD: MW2 Could Sell $500 Million Week One, Music Genre Still Challenged

Activision's Call of Duty: Modern Warfare 2 could top $500 million in sales in its first week, and can "easily" sell 10 million units in its launch quarter, says Wedbush Morgan analyst Michael Pachter.

The analyst is just one of many predicting a massive, possibly unprecedented launch for the game, and joins retailer GameStop and Activision itself in preparing for a windfall.

The publisher will benefit from such big numbers, says the analyst, who believes the long-term success of Activision's other titles isn't quite so assured.