EA has said that "having substandard product" simply "doesn't wash" with the gaming public these days, and that "single player experiences are no longer the future".
I haven't played many games this generation but last generation I enjoyed EA's James Bond: Everything or nothing and Need for speed: Most Wanted. Maybe they currently feel that single player experiences aren't their future but there'll certainly always be a future in single player experiences because, essentially, we are individuals who sometimes or often want an individual experience.
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