Sony: "New IP is the lifeblood of the industry."

Sony Computer Entertainment Worldwide Europe's Senior Vice President, Michael Denny, believes that original games are hugely important in today's games industry.

Speaking at the Develop Conference in Liverpool this morning, Denny said: "We must support new IP creation to survive as an industry. Consumers crave new things. If we want to stay relevant in an increasingly competitive marketplace, we need to promote new ideas."

"New IP truly is the lifeblood of the industry," he continued.

Denny cited Quantic Dream's Heavy Rain, which Resolution Magazine previewed yesterday, as an example of a high-quality, innovative idea on Sony's publishing schedule.

In his talk about what Sony looks for when working with independent development houses, Denny said: "We try not to be too prescriptive. Clearly, issuing guidelines is a good thing, but we always want to leave room for disruptive titles."