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Roger Walkden on GDI's combination of social networking and games on demand

Last week, Games Domain International unveiled the first details of its virtual games community, A World of My Own (AWOMO). Aiming to combine games on demand with a 3D social networking environment, the service will allow like-minded users to meet on a virtual island, socialise and play games together, with technology that GDI claims is far superior to current games on demand services.

As the company opens up the beta testing of the service to 30,000 users, GamesIndustry.biz sat down with GDI's CEO Roger Walkden to talk in detail about the service, opportunities for publishers and advertisers, and whether it's a further nail in the coffin of High Street retail.

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