GI.Biz Interview: Rod Cousens - Part One

GI.Biz writes: "The Codemasters CEO on 2009 success, new IP and never compromising quality.

Q: You've had a couple of good successes this year - overall, how pleased are you with 2009's performance?

Rod Cousens: Well, for us the calendar year for 2009 was really all in the second half, so I suppose if you ask me to analyse it as a year there was some initial disappointment that came about in the first stage - which was obviously the movement of Operation Flashpoint.

The only reason I raise that is that we moved the product for all the right reasons - because we were not prepared to compromise on quality. It's a flagship brand for this company - out of our CodeM database it was one of the most sought-after products - and the impact in the second half of the year, and the response from retail, consumers and general take-up in the market has justified the decision.

So if you then look at us and look at Ashes, DiRT 2, Flashpoint and then Formula 1, it's a bit of a purple patch right now and we'll take it while we can."

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