PC World writes: "When Microsoft pulled out of sponsoring a television show by Family Guy creator Seth MacFarlane, a remarkable thing happened to the future of TV. Microsoft's decision to shelter Windows 7 from MacFarlane's off-color humor doesn't just affect this show in particular; it sets back the doomsday countdown to when our media is tightly woven into sponsorships, corrupting the entertainment itself.
The bigger point is that MacFarlane and Fox stuck to their principles. They didn't water down the content, despite several notes of concern from Microsoft. They understood that if a sponsor lays a finger on the entertainment itself, integrity goes out the window, and so do the fans. Whoever sponsors the show now has to be aware of that.
If anything, Microsoft's departure reiterates the importance of keeping the content honest, no matter who's paying for it."