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Ideaworks Labs talks Airplay 4.0

Ideaworks Labs has unveiled its Airplay 4.0 SDK, promising an effective and affordable tool for making native games and apps for an array of smartphones.

The debut follows the announcement earlier this month that Ideaworks3D was splitting into two companies: Ideaworks Labs and Ideaworks Game Studio. Labs is now focusing on the Airplay SDK.

Its main aim is to persuade more developers and publishers to look beyond iPhone to other smartphone platforms when releasing games and apps. CTO Tim Closs explains the rationale:

"Nobody's really in the smartphone business any more," he says.

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