Strategy Informer: "'You get paid more money than god and you can't even squeeze the goddamn puck!?' Shouted with fervent gusto at the one and only ice hockey game we've ever attended (Toronto Mapleleafs versus Colorado Avalanche, thanks for asking), this very same criticism could seemingly be levelled at NHL 2K10, a game that promises so much but fails to wholly deliver on that initial promise. While the above quote may seem like an abstract, even nonsensical or tenuous analogy, an inability to 'squeeze the puck' is something NHL 2K10 never quite manages to avoid. Let us explain…"
NHL 2K11 has arrived exclusively for the Wii, and despite some interesting party features and multiplayer support, it takes a step backwards from last year's impressive outing.
GPB writes: "When the NHL 2K franchise began on the Sega Dreamcast, it was a hit with hockey fans, although it still ran a distant second to the more popular NFL 2K and NBA 2K series. Nevertheless, Sega stuck with it, producing new releases year after year for its console before eventually moving on to the PlayStation 2 and Xbox. When 2K Games took over shortly thereafter, it helped mold NHL 2K into a champion, easily overtaking the lacking hockey games EA Sports was producing at the time."
Double Fusion, the leading in-game advertiser, today announced that 2K Sports has granted Double Fusion the exclusive dynamic in-game advertising rights for two of its franchises for the PS3.
It's always crazy to hear how in-game ads are becoming more complex. With DVR and streaming TV online becoming more and more popular, you gotta think advertisers will be looking more towards incorporating ads into other media, like video games.
- They obviously chose Sony Exclusives due to their superior quality compared to, let's say, 360 exclusives. -
I don't mind too much as long as the ads don't get in the way of the gameplay. If its used in game like in real life, on billboards in open world games or around the perimeter like football/soccer then its ok. But if it is blatantly put in my face then its wrong and shouldn't be allowed.
The money is used to help 2k with there dooooooodooooooooooo severs and there bad ps3 ports.