Releasing a free game to promote a full-priced game is a familiar strategy for EA. To market The Sims 3, EA created a number of free applications, such as SimFriend and SimSocial, which served to whet the appetites of series' fans and draw in a new audience. The Sims 3 was of course an instant success, selling 1.4 million copies in its first week.
However, EA's strategy concerning Dragon Age Journeys is unprecedented given the Flash game's craftsmanship. What could have easily been a rudimentary hack 'n' slash adventure is surprisingly a fully developed and engaging role-playing experience.