According to the author of the article, they write that..."Many of us in the media have taken time out to label every single Xbox 360 and PlayStation 3 game as "next-gen". We say the graphics haven't been done before and that the gameplay is unmatched with anything else on the market. But are these games really....really the evolution and next-generation from past games?"
The article goes on to compare the jump from PSOne/Saturn to PS2/Xbox/Dreamcast and the jump to PS3/Xbox 360.