"The very nature of [Modern Warfare 2], and I mean this in the nicest possible way, is a hyped event. It's kind of like the Michael Bay of videogames. Its budget, its sales, all these kind of things - it is a huge game." Lenton said, before comparing both titles. "I really see Modern Warfare 2 as Hollywood and we're the Cannes, the arty documentary - dare I say the reportage-style thing."