EA: We're proud of NFS Shift sales numbers

Speaking to VideoGamer.com on the back of the Need for Speed franchise reaching 100 million units sold, Keith Munro, Vice President Global Marketing for Electronic Arts, revealed that the recently released racing simulation Need for Speed Shift has met the publisher's sales expectations.

"I think it's done pretty much what we had expected. As you know, it's the first Need for Speed game in many years to launch into the September window, traditionally we launch in November, the holiday window. So we're excited yes," said Munro.