There's more to the snowboarding industry than just pulling off fancy tricks, there's also the brands. Famous brands that made their fame in extreme sports have become more popular in recent years and lots of new companies have made their way to the scene. This is incorporated into the game Stoked from developers Bongfish Interactive Entertainment. The game is based around getting famous and working your way up to getting sponsorship deals from the top brands. It's no surprise then that the first thing the player is faced with when starting a career is to customize their character.