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Canadians buy games on impulse according to The NPD Group

Game Focus.......The video game industry has been overcome by a wave of impulse purchases fuelled primarily by creative packaging and online accessibility.

According to The Canadian Video Game Purchase Process, a study conducted by The NPD Group, 40 per cent of video game buyers stated that they have purchased a game on impulse in the past six months despite the recent recession.

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gamefocus.ca
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Parapraxis3014d ago

inFAMOUS was an impulse buy for me.
One of the best impulse buys I've ever made. =)

creeping judas3013d ago

Demon's Souls was in impulse buy. And that game went back the next day. Yes I did not have patience for this game, or the necessary skills.