A report on Inside Social Games has claimed the increasingly-successful social games developer Playfish is to be acquired by EA for a cool $250m.
Although representatives from both sides have since stepped up to say they won't be commenting on the rumour, the news has set tongues wagging in the sector.
A report on Inside Social Games says: "We have a few more details on what has supposedly been happening with Playfish. A reliable industry source says EA may have even acquired the company several weeks ago, with an announcement possibly happening in the next few weeks. We believe that Playfish could be on track to make as much as $75 million this year. An EA acquisition of Playfish would also help validate many successful social gaming companies, as would a successful Zynga IPO. There have been no major liquidity events yet for social gaming companies, just purchases of small developer teams by larger shops."