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Dungeons and Dragons Online: behold the power of free

Dungeons and Dragons Online is enjoying a second life in terms of player count and buzz, all thanks to a new business strategy: giving the game away. Turbine is making their MMO as accessible as possible, and that includes making players who don't pay anything as happy as possible. Subscriptions are up 40 percent. Ars explores how free can be very profitable.

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arstechnica.com
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