Top
10°

DJ Hero to put industry in a spin

Retail should make room for hands-on demos, says Activision – as publisher sets sights on expanding music market.

Activision believes that DJ Hero can help grow the music game genre – by attracting consumers that have never before played Guitar Hero or Rock Band.

The firm's global publishing boss Mike Griffith admitted in August that the music category was 'significantly down' year-on-year – but pointed to Europe as an area in which it could still expand.

The story is too old to be commented.
JackBNimble3296d ago

Another game Activision will exploit to death.

madpuppy3296d ago

What a waste of time and money. another lousy music game and more plastic crap.