When Jen-Hsun Huang, co-founder and CEO of nVidia announced that he expects to see Tegra capturing 50% of nVidia's revenue within the next couple of years, a lot of people thought that this is a smoke screen to sway the attention from its battles against AMD and Intel.
Incredibly how it may sound, from what we are hearing nVidia is dead on achieving its course. With a very aggressive approach, the company managed to sway not just Microsoft with the Zune HD multimedia player [based on Tegra APX 2600], but also a long-time IBM and ATI customer - Nintendo.
Launched in 2004, the Nintendo DS and its two latter redesigns [DS Lite and DSi] sold in massive 111.49 million units. With almost 40 million handheld consoles sold in United States alone, Nintendo DS owns 68.3% of worldwide market share.
As the time passed by, Nintendo started to work on the successor of its handheld console with a debut planned for late 2010 [Tokyo Game Show?]. According to our confidential sources, Nintendo is going to use Tegra System-on-Chip processor for the successor of DS/DSi handheld console. Unlike the current design, nVidia offered a single-chip proposal to Nintendo, a company famous for keeping the hardware platform absolutely simple.