Low cost electronics manufacturer Funai (who make components for such low costs brands as Sylvania, Emerson, and Magnavox), has revealed in their latest financial report that they plan to launch a Blu-ray player. With 52% of the DVD player/recorder market in the US, it is very likely that a low cost Blu-ray player would be widely adopted, similar to the success Funai continues to have in the DVD market.
No specific player has been announced, nor any time frame, or manufacturer partnerships, but the inclusion of the bullet in their annual financial report alerts stockholders of their intention to move into the Blu-ray market. As a favorite manufacturer of Walmart (who awarded them a Billion Dollar Supplier Prize in 2006), these low cost players would most likely see wide distribution through the retail giant.
Hopefully, additional information about Funai's plans will be revealed soon.