Jeff Hollis is back with another opinion piece looking at failed launches of MMOs. We've asked him to go into marketing, but he's not interested. This is a taster of his popular weekly feature:
"It's not like players aren't looking for something new. If anything, the initial launch figures of several games indicate that players are, in fact, sniffing around for a new MMO. For example, both Conan and Warhammer sold over a million copies of their game early on, only to have their subscription numbers dwindle later. It's rather widely believed that LOTRO, Warhammer, and EVE all boast similar subscription figures, at around 300,000. Of course, hard information on all this is very challenging to come by."
CCP Games has unveiled an ambitious roadmap for their sci-fi MMO EVE Online in 2024, headlined by the massive Equinox expansion set to launch on June 11th.
Blizzard Entertainment has announced the opening of beta registrations for “World of Warcraft: The War Within,” inviting players to explore new subterranean worlds beneath Azeroth.
Danish from eXputer: "Despite Blizzard's attempt to give a fresh new spin to World of Warcraft, some fans still seem to be stuck in the past."
I feel another WoW bashing coming...
Hehe, there that international group that does sales figures should do subscription figures :)
WoW is an aberration, and analysing why it's done quite as well as it has, I think, comes down to the fact that it was a polished game that hit at just the right time and has kept pushing and pushing.
Very good point in the mid-game content, though. Online, there's a lot of people vocal about the endgame, but that tends to be the hardcore minority. The beginning content is obviously important as it's what pulls players in and keeps them there, but yes, the mid-game is hugely important. Weird how I can still think of areas in WoW that I hated so much I've never, ever done again, but that there were always others for me to do. I'd not really thought of the mid-game as being that important before.